Table of ContentsBest Ways To Start Online Marketing With Little Money6 Things IMers Need to Know About Your Marketing Campaign

Marketing Campaigns Don’t Come Free… or do they?

Free Marketing Tools… Yes!

Don’t Underestimate Social Media

Tell Your Story – It Matters

How to Start Online Marketing with Zero Experience

Don’t Just Walk Away

Best Ways To Start Online Marketing With Little MoneyAnyone who has ever started a marketing campaign can tell you that marketing is a very tricky business. However, the days when marketing was simply about throwing up a few fliers and sending out some snail mail are long gone. Today, most marketing campaigns are done on the Internet, and that is a whole other ballgame. With that being said, read on below for a few of the top things you need to know about your marketing campaign.If you want to make sure that you are giving your IM business the best chance at success, then you are going to have to invest some time and a little bit of money into online marketing. This is vital if you want to make sure that you are keeping up with your competition. If all of your competitors are making use of proper marketing techniques and you are not, it is only a matter of time before things for your business start to dwindle and you want to prevent that from ever happening.There are 6 Things IMers Need to Know About Your Marketing Campaign if you want to build a successful Internet Marketing business online.However, First Things First… You want to get it out of your head that you have to have a lot of money in order to properly market your company. In fact, some of the best online marketing tools and techniques do not require a ton of money. They might need a little bit of money, but mostly, they require time and effort. If you have that – then you can make it work with no problem.To help you with this, you will want to make sure that you are taking the time to make use of the following tips.6 Things IMers Need to Know About Your Marketing Campaign1. Marketing Campaigns Don’t Come Free… or do they?This is a MUST for anyone who hopes to have even a remote chance of succeeding with an online business as an Internet Marketer (IMer). There are plenty of programs available that will provide you with the ability to build your own “free” site. However, you want to be very careful as to what exactly “free” allows for and doesn’t.Your initial attempts at internet marketing, until you acquire the necessary skills and know-how, should always be with programs that are “free” (or at minimum offer free trials of at least 30 days). This will allow you some time to become more knowledgeable prior to engaging in any paid internet marketing system or promotional campaigns.Nonetheless, whether free or paid, you want to have some specific requirements that must be met if you are to have any chance of success in your journey as an IMer. They are simple and should include (but not be limited to):

Free hosting (for at least 6 months)

Offer ease of use

Provide reliable support and last but never least

Be reasonably priced (stay within what you can comfortably afford)

You can easily obtain most, if not all, of this information online by checking reviews. – Be Sure To Do That!Do your due diligence and you WILL find “Exactly” what you are looking for and need.”Your Website Should Earn You Money… NOT Just Cost You Money.”While launching a marketing campaign certainly isn’t easy or completely free, it doesn’t have to cost you an arm and a leg. Remember, there is nothing more revealing than a well-placed YouTube video or taking a chance on social media. Get your feet wet free of charge, sign up for a social media page for your business (if you haven’t, yet). With this in mind, you want to make sure that you start planning to set aside a budget (even a modest one) for your marketing campaign if it is to be effective.2. Free Marketing Tools… Yes!You need to start understanding the online marketing tools that are offered to you free of charge. After all, your IM business will financially benefit if you make sure you are using them correctly. Then, with the extra money that you have earned from those techniques, you will be able to move on to bigger and better online marketing strategies.So what kind of online marketing tool is free of charge?Social media – that’s what! Sure, you might have thought that social media pages are for people to keep in contact with their family and to show off vacation pictures to all of their friends. However, while it is that, it is also so much more. You can create a nice business page on a social media website, update it as needed with valuable information, and interact with people who you hope to turn into customers one day.3. Don’t Underestimate Social MediaAs much as you might hate to, marketing on social media is where it’s at. By getting yourself out there and showing the world what your business has to offer, you will find that you will be much better off! Social Media are used 24 hours a day, seven days a week, and nothing gets the word out there like social media can.4. Tell Your Story – It MattersIn the marketing world, your product isn’t the only thing that matters. When you start a marketing campaign, you automatically become a piece of media. No one wants to watch an advertisement for a product that is boring, no matter how sensational that product may be. These days, you have to sell your brand, not just your product. The best way to do this is by making the customer feel what the product can do for them. Telling a story matters, if you want your product to sell and your brand to succeed.5. How to Start Online Marketing With Zero ExperienceDo not make the mistake of falling into the trap where you assume that you have to have a ton of internet marketing experience in order to make it work for you. This is nonsense because someone who has absolutely zero experience with internet marketing can become very successful with it. And the best part? It might not take as long as you think! This is because there are a lot of easy ways to get started. Since there are multiple ways to make use of internet marketing, you will find that there is always something you can do to make this an easier thing for you to accomplish.Remember, one of the first things you can do, and with little experience if any, is to assure that you are setting up some social media accounts for your business. You will then want to make sure that you are spending enough time throughout the week interacting with the people that like your page. Utilize your time wisely, not for simple SM chit-chat. This is a time consuming but much-needed process, particularly if your budget is low – Let’s call this Time-Equity.6. Don’t Just Walk AwaySimply setting up the page and walking away is not going to cut it because people will forget about you. They are also not likely to view you as an authority figure in the field that you are in. If you are tight on time, you can always have a friend or family member help you with your social media pages throughout the week. Since we are only talking maybe an hour or two of work a week, this should not be a hard thing to do.Your Website & ContentThere are also resources available that, for a fee (very small in some cases), will write content for you to publish on your site and SM pages. You want to ensure that your content is 100% unique and of the highest quality related to your niche so be sure to discuss your requirements clearly, if you are to source out your content writing.Whether you set up the website on your own or you get help with it – it is all about keeping it up to date with fresh evergreen/unique, high-quality content. Show your potential clients or customers that you are the person to go to when they need a little help. Even a whiff of knowledge and sharing that knowledge can really go a long way!RecapThese are but a few of the things you need to know before you launch a marketing campaign. Make sure that you don’t forget them and your campaign should be a roaring success. Marketing has come a long way, get on board for the success you have always wanted to achieve today.It is important to make sure that you are doing everything that you can in order to get the name of your IM business out there. This way, you will be able to help more people than ever before. You will also be able to find that you are making more money than ever before. So, how can this be accomplished? One way to achieve this is to pay diligent attention to the things you need to know about your business and its marketing campaign.Become laser-focused on internet marketing best practices for your IM business. This might seem a bit intimidating, especially if you have never given internet marketing a try, but it’s really not difficult to achieve.Sign up for a social media page for your business right away, if you haven’t already. This is absolutely free and in today’s world, probably one of the best online marketing tools out there. This is because so many people find themselves spending a great deal of their free time online social media websites. It simply is not something that you want to pass up on.Then What?Of course, you are going to have to take it a step further; don’t just setting up the business social media page and walking away. You are going to have to make sure that you are being interactive with the people who visit your page. Post updates on your SM pages; Link articles/posts/blogs from your site to your SM pages; Offer free advice.Do anything you can in order to gain the trust of your future customers.Become very familiar with the things you need to know about your Internet Marketing business. Learn about and invest in some online marketing strategies whenever possible. Do not be surprised when this, and this alone, starts to give you some cushioning in your profit margins; which will come in very handy when you decide to venture and expand your market even further.

Every SEO professional agrees that doing SEO barehanded is a dead-end deal. SEO software makes that time consuming and painstaking job a lot faster and easier. There are a great number of SEO tools designed to serve every purpose of website optimization. They give you a helping hand at each stage of SEO starting with keyword research and finishing with the analysis of your SEO campaign results.Nowadays you can find a wide range of totally free SEO tools available on the web. And this overview of the most popular free SEO tools is going to help you pick up the ones that can make your website popularity soar.Google AdWords Keyword ToolKeywords lay the foundation stone of every SEO campaign. Hence keywords unearthing and faceting is the initial step on the way to Google’s top. Of course you may put on your thinking cap and make up the list of keywords on your own. But that is like a shot in the dark since your ideas may significantly differ from the terms people really enter in Google.Here, Google AdWords Keyword Tool comes in handy. Despite the fact that this tool is originally aimed to assist Google AdWords advertisers, you can use that for keyword research too. Google AdWords Keyword Tool helps you find out which keywords to target, shows the competition for the selected keywords, lets you see estimated traffic volumes and provides the list of suggestions on popular keywords. Google AdWords Keyword Tool has a users-friendly interface and moreover it’s totally free. You can use some other paid alternative tools like Wordtracker or Keyword Discovery that may be effective as well, but Google AdWords Keyword Tool is the ultimate leader among free keyword research tools.XML Sitemaps GeneratorsTo make sure all your pages get crawled and indexed you should set sitemaps for your website. They are like ready-to-crawl webs for Google spiders that enable them to quickly find out what pages are in place and which ones have been recently updated. Sitemaps can also be beneficial for human visitors since they organize the whole structure of website’s content and make website navigation a lot easier. The XML Sitemap Generator lets you make up XML, ROR sitemaps that can be submitted to Google, Yahoo! and lots of other search engines. This SEO tool also lets you generate HTML sitemaps that improve website navigation for humans and make your site visitors-friendly.SEO Book’s Rank CheckerTo check whether your optimization campaign is blowing hot or cold you need a good rank checking tool to measure the fluctuations of your website’s rankings. SEO Book’s Rank Checker can be of great help in that. It’s a Firefox plug-in that lets you run checking ranks in Big Three: Google, Yahoo! and Bing and easily export the collected data. All you have to do is enter you website’s URL and the keywords you want to check your positions for. That’s it and in some seconds SEO Book’s Rank Checker provides you with the results on your rankings. It’s fast, easy-in-use and free.Backlinks WatchLinks are like the ace of trumps in Google popularity game. The point is that the more quality links are on your backlink profile the higher your website ranks. That’s why a good SEO tool for link research and analysis is a must-have in your arsenal. Backlink Watch is an online backlink checker that helps you not only see what sites have links to your page, but also gives you some data for SEO analysis, such as the title of the linking page, the anchor text of the link, it says whether the link has dofollow or nofollow tag, etc. The only drawback of this tool is that it gives you only 1,000 backlinks per a website, regardless of the actual number of backlinks a website has.CompeteCompete[dot]com provides a large pool of analytical data to fish from. It’s an on-line tool for monitoring and analysis of online competition that provides two categories of services: free Site Analytics and subscription based paid Search Analytics that lets you take advantage of some additional features. Compete an out-and-outer SEO tool that lets you see traffic and engagement metrics for a specified website and find the sites for affiliating and link building purposes. Compete is also a great keyword analyzer, since it lets you run the analysis of your on-line competitors’ keywords. Some other features to mention are subdomain analysis, export to CSV, tagging etc.SEO PowerSuite.SEO PowerSuite is all-in-one SEO toolkit that lets you cover all aspects of website optimization. It consists of four SEO tools to nail all SEO tasks. WebSite Auditor is a great leg-up for creating smashing content for your website. It analyzes you top 10 online competitors and works out a surefire plan based on the best optimization practices in your niche. Rank Tracker is a great at your website positions monitoring and generating the most click-productive words. SEO SpyGlass is powercharged SEO software for backlink checking and analysis. This is the only SEO tool that lets you discover up to 50,000 backlinks per a website and generate reports with ready-to-use website optimization strategy. And the last and the most advanced in this row is LinkAssistant. It is a feature-rich powerhouse SEO tool for link building and management that shoulders the main aspects of offpage optimization.Free versions of these four tools let you tackle the main optimization challenges. You can also buy an extended version of SEO PowerSuite with advanced features to make your optimization campaign complete.Summing things up we can conclude that there are lots of SEO tools that will never burn a hole in your pocket and let you effectively run your website optimization campaign with minimum of costs and efforts.

If you know who is going to buy your business, you have already dealt with the significant core perception necessary for business strategic planning: that inevitably, voluntarily or involuntarily, you will transfer your business interest. The reality check for the owner-manager of a business is the perception of and planning for the inevitable transfer of the business interest. The owner and the business will separate, the principal unknown factor is when.The estate planner waits for the client to say “When I die” instead of “If I die.” Similarly, business strategy cannot be effective if there is a denial about the inevitability of the transfer of the business. Once the inevitable transfer is acknowledged, even though the time may be impossible to know, the probable buyer and the terms of the transfer, may be envisioned. Business strategy should have a primary goal of formulating the transfer of the business to known and probable buyers for the highest possible price. This is the essence of being able to realize maximum value for the business interest of the owners of the business.Buy means that in exchange for cash and other consideration, you transfer a business interest to a buyer. In finding a buyer, it is helpful to ask: “Do I know anyone who will give me cash for my business interest?” For most businesses, the logical purchaser is someone who knows the business and is capable of raising the cash to make the purchase. Very likely, this person is already a part of the business. Moreover, it will be easier to identify a buyer when the buyer is someone you know and someone who is familiar with the business. There is, however, a downside to selling to someone already involved in the business.Someone in the business knows certain things that persons outside the business will pay to learn. Put another way, there are certain items of know-how or good will that an inside buyer will not pay for because the buyer already knows them. A person outside the business, a third-party buyer, will pay for this knowledge. Therefore, to maximize the price (the value received for the business) the sale should be to a third-party buyer.Do you know third-party buyers? Probably not. If you do not know a third-party buyer, then find one. But this search will take time, and the planning for it should be part of the strategic plan. What do you do in the interim? If you die or become disabled in this interim time what happens to the value in your business? How will it pay out to your family? For the interim, the probable buyers will be the only ones known, the ones already involved in the business and who may already be owners. There should be an owner agreement in place to assure a value for each business interest. For foreseeable trigger events (for example, death, disability, termination of employment, or withdrawal) there should be an enforceable sale at an acceptable price to provide assurance of value to each owner.To find the unknown third-party buyer, you need to role play. There are certain groups that usually contain buyers for a business: competitors, similar businesses in other markets seeking growth, and investors. Place yourself in their position, assume a requirement of rationality, and ask: “Would you buy the business interest?” If not, then ask: “Why not?” If the purchase of the business interest does not make sense, the first task is to meet the rationality test: the purchase of the business interest you have for sale must make sense. In making this determination you will be directed toward people who would have an interest. You need to interact with these potential purchasers to see if your role playing was accurate. Again, ask “Why not?” if there is no interest. This feedback is the most reliable feedback you will ever obtain about how well your business is managed.Critical to your understanding of the potential third-party buyer is the requirement that the purchase be for a controlling, if not total, interest in the business. The owner agreement, in addition to establishing an assured insider sale for interests in the business, also needs to provide for a transfer of a controlling, if not a total interest, to a third-party buyer. Most of the time, for all owners, receiving the maximum value for their business interests will be in the best interest of all.There is no better way to plan and manage your business than with the contemplated buyer looking over your shoulder. Accounting must be current. Human resources records up to date and in compliance. All regulatory requirements must be met. Taxes must be paid up to date. Use the same diligence checklist as a sophisticated buyer would use to check the status of the business.When you approach planning and management with the perspective of a potential buyer, you will see the things that make the sale attractive, and you will be getting to know the buyer of your business. The business will become more valuable and will be sold for a higher price when the inevitable sale must take place. Rather than denying the inevitable will happen, when the sale happens, you will have provided for a transfer providing maximum value for your business interest. To obtain maximum value for your business interest, you need to know who is going to buy your business.

A Children’s Entertainer can be one of the best ways to organise a party for your child.It can be cost effective compared to other party options. The Warehouse type party packages may seem like a good idea, but when everything is looked at, they can offer poor quality at a high price.A birthday party is your child’s special day. You want the attention being on them rather than on time frames. Warehouse type of packages, have immovable time constraints. They are usually not run in a way that makes your child feel special. Booking a Children’s entertainer guarantees your child will be treated as the most important person at the party. Every good children’s entertainer will make the birthday child the centre of the party. They will tailor-make a package to suit your requirements as opposed to you having to suit the Warehouse times and conditions. You can chose what happens, like having games, dancing, discos, magic shows, game shows, balloon modelling and music quizzes. In essence you are in charge of the format of the party.A good Children’s Entertainer will usually have many years of experience, so that they can cope with any situation that may arise.Every party is different, so you want to use an entertainer who has many different shows, so that your party is unique and makes your child the real star for the day.The cheapest entertainer may not be the best. There are entertainers who book a party at a cheap price without taking a deposit. If a better show comes in, a small minority of cheap entertainers cancel the first party and then does the more expensive party. A good entertainer will charge a fair price and ask for a deposit. A deposit creates a binding contract between you and the entertainer, so that they are very unlikely to cancel your party.A good children’s entertainer will have £10 million of public liability, which Equity Union members get automatically and have PAT tested electrical equipment. Many halls and venues now require PAT tested equipment certificates, so asking if the entertainer has these is essential. If they don’t, the venue may not allow your entertainer to perform.Finally a good children’s entertainer will also have a list of venues in your area that you can hire, saving you time and cost.A good children’s entertainer will usually have
• Many years experience
• Be able to cater for all ages
• Have a variety of shows, so that they can tailor make the package for your party
• Be able to cope with all age ranges
• Offer extras that make your life easy, such as providing Party Bags
• Be cost effective compared to other party options
• Use good quality sound and lighting systems for Discos
• Make your child THE STAR FOR THE DAY.

To become successful with your money, you have to make your money work for you. You sell your labor which in return makes you money. By making each individual dollar work for you, this in return makes you wealthy over time. There are a plethora of investing opportunities out there. The key is to figure out which one is the right one for your financial situation.Stocks
The most popular of all investing opportunities, are stocks. Stocks are probably the main thing you think of when you hear of investing. When you buy a stock, you buy partial ownership of a company. Stocks range anywhere from $2, to $12,000, which can appeal to a large variety of people. To be successful when trading stocks, you have to buy low and sell high. Of course this isn’t easy, considering the market is always fluctuating. You need to watch the history of the company, know the PE Ratio, the day range, the 52 week range, etc. Knowing this information can help you predict if the stock will go up or down. You can make a lot of money investing in stocks, which means you can also lose a lot of money. You want to keep in mind that most investments in stocks are long term investments. It is very risky investing, but if you do the proper research of the history of the company, you can get a very good return.Stock Investing Tips1.) Have the Right Expectations
When you are investing in stocks, you want to make sure you aren’t expecting to become Warren Buffet over night. It just wont happen. You want to make sure you do the proper amount of research, and make sure you know the history of the market as well as the company you are investing in. When investing in stocks, the return is around 10%-13%. You don’t want to make hasty decisions and buy and sell a lot just because you aren’t making the money you expected. Make sure you know how long you are keeping an investment, and then make a commitment. This will help you focus on the principles.2.) Don’t Listen to the Media
Don’t get caught up in what everyone is talking about and what is being said around you. It will take your decision from being based on research and history, to just “hear-say”. This will hurt your investments immensely. Most of the hype and other things that are being said are just the daily fluctuation of the market.3.) Stay Focused
You want to make sure you are putting all your effort and focus into your investments. Once you buy a stock, you own part of a company. Make sure you treat it the way it is and make sure you do the proper research of all aspects of what you’re investing in. Doing your research can change your investment of making a profit of $15,000, to losing $15,000. In the end, it’s always worth it to do the extra work.Mutual Funds
When you invest in Mutual Funds, you are pooling your money with a number of other investors. You then pay someone to professionally manage and choose each individual security for you. There are a variety of different mutual funds you can choose to invest in, which range to fit your investment strategy.
3 Types of Mutual Funds
1.) Open-Ended
2.) Unit Investment Trust
3.) Close-EndedMutual Fund Investing Tips1.) Look at the Fees
Always look at the fees involved when investing in Mutual Funds. When you pay more for something, this usually means that you are going to be getting a better product or service, right? Yes! Makes sure you find the best deal, but make sure you are investing the right amount of money in the right places. It can change the course of the whole investment in the long run.2.) Research the History
One thing you can do to prepare an investment is to check out the history of the Mutual Fund. Just like anything, the history shows how well it has performed, and can be a good indicator. This can directly tell you if it will be a good investment whether it be long term or short term. Another thing you want to look at, is the asset of the fund. If it’s doing good, and there is a community of people investing in it, it can tell you if its a smart idea to invest yourself. Always check the history of any investment before you decide to purchase.3.) Look at the Contract
You never know what is all involved until you take a detailed look at the prospectus provided by the fund. You want to make sure you don’t just know bits and pieces of what’s involved, but everything there is to know, and then some. Make sure you know all the fees involved with buying and selling funds, and if there are international fees required. Knowing this can help you determine if the company is a solid company where you can make money, or if you are getting into something you will regret in the future.Bank Investments
Bank accounts are one of the simplest form of investment. Most banks give you a very small percentage for opening a bank account and giving them your money. This percentage barely beats the rise of inflation, so unless you are keeping hundreds of thousands of dollars in the bank, you won’t be creating any wealth from this form of investment. Another way to invest in your bank is a CD, or Certificate of Deposit. A CD if very similar to a bank account, but they are usually for a fixed amount of time. They can be monthly, every six months, a year, etc. the CD is then held until its maturity date, and paid back with interest. A Certificate of Deposit usually earns more money than an account at which you can withdrawal the money at any time, like a bank account.Alternative Investments
Apart from the basic investments, there are other special securities. These investments include gold/silver, real estate, etc. These investments are speculative and can be very high profit, however; you need to have the knowledge.1.) Gold & Silver
The first thing you want to do before you invest in gold or silver, is to look at the market and decide if now is the best time to invest in precious metals. You can also talk to a professional and decide when the best time to buy and sell would be. You want to make sure you are familiar with the variety of ways to invest in silver. You can invest in silver mining companies, silver ETF’s, silver futures, silver bullion, and also silver coins. You want to make sure the Exchange Traded Funds (ETF) are backed by physical gold and silver. Another thing to remember, is to not just own a paper owning, but the actual precious metal as well.

The healing techniques that you can resort to in case you suffer from any kind of body related problems are many. However, against the very conventional ways of taking the simple medicines provided by the doctor are losing significance. The alternative health care is coming into picture, present day, with flying colors. People are becoming more aware about the alternative health care ways as a result of which the newer ways are being devised. A huge number of the pharmaceutical companies work for providing the best remedies for most of the upcoming health problems. This is not the only field of development. The alternative health care ways like the acupuncture and the different massage techniques all extend to fighting against a wide range of health related issues.Taking into consideration, the wide range of alternative health care ways that have come up in different parts of the world, the ancient eastern secrets have made their mark. The acupressure and the acupuncture, known to almost people all over the world, also owe their origin to the ancient eastern secrets. There has been an exponential rise in the number of people trying the alternative wellness care ways. A huge number of practitioners work for this cause, which has its foundation on bringing the soul and body together. This kind of alternative health care is based on the meditation principles.The secret behind the miraculous effects of these kinds of health care techniques lies in the ingredients. Most of these constituents making up the alternative health care ways of healing are availed from the dense forests scattered all over the planet. They have the special power to extract all the positive energy elements so that they can do well to the body suffering from different kinds of diseases. The question often arises, against the big pharmaceutical companies as to why be these elements provided by them? The answer is very simple to guess based on the principles of profitability of the running business.These techniques have lots of positive effects, yet there is no assurance that they will always work without fail. The results provided by the alternative health care ways depend on many other factors. As a result they may at times fail, just as the other pharmaceutical medicines. However, they are readily available in many health stores and also a simple internet search can give the results.Note: You’re free to republish this article in any way you want, as long as kept in its entirety. No changes and all links intact.

The biggest challenge facing group health care in the last few years has been the dramatic escalation in prices, due mainly to the increasing cost both of prescription drugs and of medical care. This has forced every health insurance agency Pittsburgh to increase premiums, and this in turn has meant that many companies have had to cut down on their employee medical benefits. Some regions, like Pittsburgh PA, appear to be in the forefront of the fightback against these trends, by bringing in measures to achieve the best possible health outcomes combined with maximum value for money.One not-for-profit organization leading these efforts is the Pittsburgh Regional Health Initiative (PRHI). Although there are similar groups across the nation, the PRHI is unique in incorporating businesses and personnel from outside of the health care field, which enables it to bring in innovations from other areas of industry. One of these is the health home model of care, whereby the whole of a patient’s care from start to finish is coordinated by a designated physician. This has already been achieved at some of the city’s health centers.This model of coordinated care is increasingly being seen as the way forward, and is being taken up by at least two of the largest health care insurers in the region. One of these, Highmark, has set up a large scale health home pilot project incorporating about 150 providers of primary care, encouraging the providers to look at agencies outside themselves to increase coordination of patient care. The results are so encouraging that it is considering expanding the number, even before the completion of the pilot. Meanwhile Pittsburgh’s other major insurer, UPMC Health Plan, has set up its own health home program, which tracks recently discharged patients to ensure they are receiving the follow up care they require. The company report spectacular improvements in health outcomes as a result.Pennsylvania is also in the lead in encouraging other means of reducing group health insurance costs. Healthy spouses are being encouraged to insure themselves individually, as it has been shown this can be done more cheaply than under a family care plan. Pennsylvania has also pioneered the Children’s Health Insurance Program, offering free or low cost coverage of children to parents living in the state.Every health insurance agency in Pittsburgh is only too aware of the problem to employers posed by the remorseless rise in health care costs. It is becoming increasingly clear to these agencies that coordination of patient care has a major part to play in bringing about greater efficiency, and combining this with improved outcomes for patients. Provision of group health care can be daunting in the current climate, but this region is in the lead in utilizing the power of innovation to make the provision both more affordable, and more effective.

#EANF#

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.